What Happened to Ejuice Store? The Rise and Fall of a Vape Industry Retailer
For years, Ejuice Store ( ejuicestore.com ) operated as one of the larger online retailers in the vaping industry, offering thousands of e-liquid flavors, disposable vapes, and nicotine products at competitive prices. The website, ejuicestore.com, was a go-to destination for many vapers seeking affordable alternatives to local brick-and-mortar shops. However, as of late 2024 and into 2025, the site has gone offline, leaving customers wondering what led to its disappearance.
The FDA Warning Letter
In April 2024, the FDA issued a warning letter to First Class Distribution, LLC, the company operating as Ejuice Store. The agency determined that the retailer was selling electronic nicotine delivery system products that lacked proper authorization. Under federal law, all vaping products introduced to the market after August 8, 2016, must obtain premarket tobacco product application approval from the FDA before they can be legally sold in the United States.
The warning letter specifically cited violations of the Federal Food, Drug, and Cosmetic Act, noting that many products listed on ejuicestore.com were offered for sale without the required FDA marketing authorization. The agency gave the company 15 working days to respond with details about how they would address these violations, warning that failure to comply could result in civil money penalties, product seizures, or injunctions.
The Regulatory Landscape
The closure of Ejuice Store reflects a broader trend affecting the entire vaping industry. Since the FDA began enforcing its premarket review requirements, thousands of vape products have been removed from the market. The agency has issued hundreds of warning letters to retailers across the country, targeting those selling unauthorized products—particularly Chinese-made disposable vapes that have flooded the American market.
The regulatory burden has proven overwhelming for many businesses. The cost of submitting premarket applications for each product variant can run into the hundreds of thousands or even millions of dollars, making compliance virtually impossible for small and mid-sized retailers. As of 2024, only a handful of products from major companies have successfully received FDA marketing authorization, leaving most of the industry in a legal gray area.
Customer Complaints and Business Practices
Even before its closure, Ejuice Store had accumulated mixed reviews from customers. While some praised the company for its competitive pricing and large selection, others reported significant issues with shipping delays, expired products, and poor customer service. Reviews on sites like Trustpilot showed a polarized customer base, with some receiving orders quickly and others waiting weeks for packages that were allegedly shipped but never delivered.
These operational challenges, combined with increasing regulatory pressure, likely created a perfect storm that made continuing business operations unsustainable.
The Broader Impact
The disappearance of Ejuice Store is part of a larger wave of vape shop closures across the United States. State-level regulations have added another layer of complexity, with different jurisdictions implementing flavor bans, registry requirements, and taxation schemes. North Carolina, for example, now requires that only FDA-authorized products be sold within the state, while Texas has banned Chinese-made disposable vapes entirely.
Industry advocates argue that these regulations, while intended to protect public health and reduce youth vaping, are forcing adult smokers back to traditional cigarettes or toward black market products. Many small businesses that helped adults transition away from combustible tobacco are now shuttering their doors, unable to navigate the complex and expensive regulatory framework.
What's Next for the Industry
The future of online vape retailers remains uncertain. With the Trump administration withdrawing proposed rules on menthol and flavored products in early 2025, there's speculation about potential regulatory rollbacks. However, the fundamental requirement for premarket authorization remains in place, and the FDA continues to conduct enforcement actions against retailers selling unauthorized products.
For consumers who relied on retailers like Ejuice Store, the options are narrowing. Those seeking vaping products now face a more limited selection, higher prices, and increased scrutiny from both federal and state regulators. Whether this leads to improved public health outcomes or simply drives the market underground remains a matter of heated debate.
Conclusion
While the exact circumstances of Ejuice Store's closure haven't been publicly announced by the company, the combination of FDA enforcement action, regulatory compliance challenges, and operational difficulties paint a clear picture. The site appears to be another casualty in an industry undergoing massive regulatory transformation, caught between competing interests of public health policy, business survival, and consumer access to harm-reduction alternatives to traditional tobacco products.
For the thousands of customers who once relied on Ejuice Store's services, the closure serves as a reminder of how rapidly the vaping landscape is changing—and how uncertain its future remains.
